Each month, thousands of Australian companies connect with their customers via the bills, renewal notices or invoices that they mail to them.

And, yet, only the most forward-thinking marketing professionals have recognised the potential for these transactional documents to do more than just ensure a healthy cash flow. Innovative companies have begun to think of their monthly statements and invoices as opportunities to build stronger relationships with their customers. Transactional documents like bills, renewals and annual reports are ideal vehicles to deliver relevant, targeted content and promotional messages to a company's existing customer base via the medium they most prefer: mail.

A great statement can help to:

- increase revenues through targeted cross-selling and up-selling messages
- decrease overhead costs by reducing call volume to call centres
- improve cash flow by shortening payment cycles
- improve the overall customer experience by communicating the information your customers want in a clear and concise way
- enhance brand awareness
- build customer loyalty.

To better understand the benefits of transpromo, click on your job title

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