Transpromotional mail is a relatively new form of direct marketing that many Australian companies are using to boost revenue and to communicate tailored sales or educational messages to existing customers.

It's called transpromotional mail (or just "transpromo") because it combines the existing transactional message that companies are already mailing to their customers (in bills, for example) with targeted promotional messages.

Your company may be able to use transpromotional messages to add value to the bills, account statements or any other essential mail that you're already sending to your customers. By using existing customer intelligence, you can ensure that the messages that you include on your essential mail are personalised, relevant and meaningful to your customers, greatly increasing your communications effectiveness.

This website explains the benefits of transpromotional mail. Feel free to use the assessment tools on this website to find out whether transpromo is right for your organisation.