Reaching Customers - A Study of Media Preferences | Download here | File Size: 1689kb |

A comprehensive picture of how Australian consumers prefer to be reached by the marketing community.

Transpromo - A Timely Decision | Download here | File Size: 505kb |

The current market and opportunity for transpromo and why this is a good time to be thinking about transpromo.

A Comparison of the Effectiveness of Marketing Communication Channels | Download here | File Size: 376kb |

In this study 11 different media channels including the likes of television, mail and radio, as well as new digital media such as the internet and cellular phones are compared in context of reliability, trustworthiness and convenience. The study is based on the perspectives of both receivers and senders of marketing communications.

A Study Of The Attention Span Given To Bills Statements Official Correspondence... | Download here | File Size: 366kb |

Todays marketers not only face the traditional challenges of advertising and direct mail, but a host of new media including email, web, SMS, blogs viral and ambient media amongst others. Find out how the attention given to bills and official correspondence stacks up against other channels.

Reaching Consumers In The Information Age | Download here | File Size: 2253kb |

With fragmented media, some marketers are second-guessing their channel selection. Worse still, some are rationalising their choice of media based on what seems easiest for the business to facilitate, rather than considering how consumers wish to receive marketing message. This study looks into how Australian consumers prefer organisations to communicate with them and what channels are most suited to different sectors and types of communications.

The Roadmap to Transpromo | Download here | File Size: 1160kb |