What is transpromo?

A transpromo document is one that combines transactional data such as an invoice, statement, customer renewal or annual report with relevant, targeted promotional messages. The messages are printed on the transactional document itself and they can be printed in black and white, highlight colour or full colour.

At an individual level, the message can be an offer targeted to your customer's specific purchasing preferences. The message could also be refined by segment or customer group and it could include non-sales related information, such as helpful hints and tips, addressing frequently asked questions and reducing your call centre costs.

Why is transpromo good for business?

With customers spending more time viewing monthly statements than any other media channel, transpromo effectively turns a cost centre (transactional mail) into a revenue generating opportunity. By improving the marketing effectiveness of transactional mail, the benefits to the business include improved up and cross-sell performance as well as a positive effect on retention with better informed, more satisfied customers.

Why is transpromo such a buzzword at the moment?

Transpromo isn't a new concept - statement inserts and on-bill messaging have long been a fixture in most marketing campaigns. What has changed, however, is the ability to target messages within high volume transactional mail streams where the message itself becomes as personalised as the transactional data the communication contains.

Does transpromo work?

Without a doubt! From simple applications to more sophisticated programs, transpromo has shown itself to be one of the most cost effective and efficient ways of marketing to individual customers. As part of an overall marketing mix or as a standalone channel, its performance is unparalleled. Check out some of the case study evidence on this site or hear directly from other organisations who have successfully used transpromotional mail.